alexa san roman portrait

I’m a New York native with a background in music.

I'm a Brooklyn-based director of photography and editor with over a decade of experience shooting and cutting commercials, branded content, and music videos. My work includes projects for Bud Light, Fanatics, Colgate, Loren Allred and Beach Weather to name a few.

My work lives where brand storytelling and music culture meet. On a commercial set, I bring the visual instincts I've developed on music videos: bold, cinematic images and performances that feel alive. On a music video, I bring the discipline of commercial production: clear planning, efficient shoot days, and polished delivery. Each side makes the other stronger, and it's why clients come to me when they want work that looks and feels like more than a standard spot.

Behind the camera, I light and frame with the edit already in mind, and I move quickly on set without losing polish. That comes from years of shooting live events and fast-paced sets where you often get one chance at the moment that matters. In the edit, I cut for rhythm, pacing, and clarity, so every piece hits the brief and holds attention. Because I do both, clients deal with fewer handoffs and get one consistent visual voice from the shoot through final delivery, whether that's a hero spot, a set of vertical social cutdowns, or a full music video.

I work with agencies, in-house brand teams, production companies, labels, and artists on commercials, social campaigns, product launches, corporate content, and music videos. I'm available for shoots in NYC and beyond [and remote editing].

Have a project in mind? Let's talk →